Audiences

29 groups, 26 of them live

Who qualifies for each, how we check them and how long a check lasts. Work and university emails we check ourselves; the rest go to a verification partner, and we never keep identity documents.

Education

  • Students

    LiveEvery plan

    Students at a university, college or sixth form.

    How they're checked
    • Work or university email code (checked by us)
    • Document check (verification partner)
    • Official register (verification partner)
    A check lasts
    12 months
    A common first offer
    10% off
  • Recent graduates

    LiveGrowth and up

    People who graduated in the last year.

    How they're checked
    • Document check (verification partner)
    • Official register (verification partner)
    A check lasts
    12 months
    A common first offer
    10% off
  • Apprentices

    LiveGrowth and up

    People on a registered apprenticeship.

    How they're checked
    • Document check (verification partner)
    A check lasts
    12 months
    A common first offer
    10% off
  • Teachers and school staff

    LiveEvery plan

    Teachers and staff at schools, academies and nurseries.

    How they're checked
    • Work or university email code (checked by us)
    • Document check (verification partner)
    A check lasts
    12 months
    A common first offer
    10% off

Age

  • Young people (16–25)

    LiveGrowth and up

    Anyone aged 16 to 25.

    How they're checked
    • Digital ID (verification partner)
    • Document check (verification partner)
    A check lasts
    12 months, or until they turn 26
    A common first offer
    10% off
  • Under 26

    LiveEvery plan

    Anyone under 26.

    How they're checked
    • Digital ID (verification partner)
    • Document check (verification partner)
    A check lasts
    12 months, or until they turn 26
    A common first offer
    10% off
  • Over 60s

    LiveEvery plan

    Anyone aged 60 or over.

    How they're checked
    • Digital ID (verification partner)
    • Document check (verification partner)
    A check lasts
    12 months
    A common first offer
    10% off
  • Age range set by the brand

    LiveGrowth and up

    Anyone within the age range the brand chooses.

    How they're checked
    • Digital ID (verification partner)
    • Document check (verification partner)
    A check lasts
    12 months
    A common first offer
    10% off

Health and care

  • NHS staff

    LiveEvery plan

    Everyone working for the NHS.

    How they're checked
    • Work or university email code (checked by us)
    • Document check (verification partner)
    A check lasts
    12 months
    A common first offer
    10% to 15% off
  • Healthcare workers

    LiveGrowth and up

    Doctors, nurses, pharmacists and other healthcare workers.

    How they're checked
    • Work or university email code (checked by us)
    • Document check (verification partner)
    • Official register (verification partner)
    A check lasts
    12 months
    A common first offer
    10% to 15% off
  • Social workers

    LiveGrowth and up

    Registered social workers.

    How they're checked
    • Document check (verification partner)
    • Official register (verification partner)
    A check lasts
    12 months
    A common first offer
    10% to 15% off
  • Carers

    LiveGrowth and up

    Paid and unpaid carers.

    How they're checked
    • Document check (verification partner)
    A check lasts
    12 months
    A common first offer
    10% to 15% off

Blue light

  • Police

    LiveGrowth and up

    Police officers, staff and volunteers.

    How they're checked
    • Work or university email code (checked by us)
    • Document check (verification partner)
    A check lasts
    12 months
    A common first offer
    10% to 15% off
  • Fire and rescue

    LiveGrowth and up

    Firefighters and fire and rescue service staff.

    How they're checked
    • Work or university email code (checked by us)
    • Document check (verification partner)
    A check lasts
    12 months
    A common first offer
    10% to 15% off
  • First responders

    LiveGrowth and up

    Paramedics, lifeboat crews, mountain rescue and other responders.

    How they're checked
    • Document check (verification partner)
    A check lasts
    12 months
    A common first offer
    10% to 15% off
  • Emergency services

    LiveGrowth and up

    Everyone working in the emergency services.

    How they're checked
    • Work or university email code (checked by us)
    • Document check (verification partner)
    A check lasts
    12 months
    A common first offer
    10% to 15% off

Armed forces

  • Armed forces

    LiveEvery plan

    Serving members of the armed forces and reserves.

    How they're checked
    • Work or university email code (checked by us)
    • Document check (verification partner)
    • Official register (verification partner)
    A check lasts
    12 months
    A common first offer
    10% to 15% off
  • Veterans

    LiveEvery plan

    People who have served in the armed forces.

    How they're checked
    • Document check (verification partner)
    • Official register (verification partner)
    A check lasts
    12 months
    A common first offer
    10% to 15% off

Work

  • Key workers

    LiveEvery plan

    People in key worker roles.

    How they're checked
    • Document check (verification partner)
    A check lasts
    12 months
    A common first offer
    10% to 15% off
  • Delivery and transport workers

    LiveGrowth and up

    Drivers, couriers and transport staff.

    How they're checked
    • Document check (verification partner)
    A check lasts
    12 months
    A common first offer
    10% to 15% off
  • Supermarket staff

    LiveGrowth and up

    People working for a supermarket.

    How they're checked
    • Work or university email code (checked by us)
    • Document check (verification partner)
    A check lasts
    12 months
    A common first offer
    10% to 15% off
  • Charity workers

    LiveGrowth and up

    Staff at a registered charity.

    How they're checked
    • Work or university email code (checked by us)
    • Document check (verification partner)
    A check lasts
    12 months
    A common first offer
    10% to 15% off
  • Government staff

    LiveGrowth and up

    Civil servants and local and central government staff.

    How they're checked
    • Work or university email code (checked by us)
    • Document check (verification partner)
    A check lasts
    12 months
    A common first offer
    10% to 15% off
  • The brand's own staff

    LiveGrowth and up

    The brand's own employees.

    How they're checked
    • Work or university email code (checked by us)
    • Text message code to a number on your staff list
    A check lasts
    6 months
    A common first offer
    Your usual staff discount

Life circumstances

  • Disabled people

    LiveGrowth and up

    People with a disability or long-term condition.

    How they're checked
    • Document check (verification partner)
    • Official register (verification partner)
    A check lasts
    12 months
    A common first offer
    10% off, or free delivery
  • Maternity and parental leave

    LiveGrowth and up

    People on maternity, paternity or parental leave.

    How they're checked
    • Document check (verification partner)
    A check lasts
    12 months
    A common first offer
    10% off, or free delivery

Actions

  • Followers on social media

    Coming soonGrowth and up

    People who follow the brand on social media.

    How they're checked
    • An action, such as following you
    A check lasts
    1 month
    A common first offer
    5% to 10% off
  • Strava athletes

    Coming soonGrowth and up

    Athletes who log activities on Strava.

    How they're checked
    • An action, such as following you
    A check lasts
    1 month
    A common first offer
    5% to 10% off
  • Donors to a charity

    Coming soonGrowth and up

    People who have donated to a chosen charity.

    How they're checked
    • An action, such as following you
    A check lasts
    1 month
    A common first offer
    5% to 10% off

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